Music artists and music consumers know very well about mixtapes (specially the old school ones), it was a bit expensive for the consumers at that time and a bit hard for the new artists to sell their music.
Now, gone are those days because digital music has arrived. Know the PRO’s and CON’s of this era for both sides as Bobby Owsinski www.musicthinktank.com gives us a little run-down.
http://www.musicthinktank.com/blog/the-next-era-of-the-music-business.html
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